Understanding Design in Print Marketing

Posted by & filed under Marketing, Other, Print.

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As a marketer, a significant part of your job is knowing what you’re marketing, who would find value in what you’re marketing, and then going out and finding out how to put yourself in front of those people. You do the legwork of gathering the appropriate data, you double and triple check your sources, and… Read more »

4 Ideas To Freshen Up Your Direct Mail Campaigns

Posted by & filed under Marketing, Print.

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Are you utilizing direct mail in your marketing mix? Direct mail is a fantastic way to market your product or company to your target audience. It physically puts your business in the hands of consumers and helps strengthen the potential of a return. If you’re not on board with the idea of using direct mail, here… Read more »

What is Brand Asset Management?

Posted by & filed under Automation, Brand Management, Marketing.

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Other terms it may go by: • Marketing Portal • POD (Print on Demand) • Web-to-Print • Content Management System So what is it? Brand Asset Management is a system that manages all of a brand’s assets, from conception to distribution. This can include elements of a brand, such as a logo. It can also… Read more »

Welcome to printCPG

Posted by & filed under Other.

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A message from our CEO, Jake Walker:  Thank you. Thank you for the opportunity to serve as your strategic print partner over the last six years. You are why we exist and it’s only because of you that we’ve experienced success. Our clients and our relationships vary immensely. From fortune 500 firms who utilize our… Read more »

The Magic of Print & Good Stories

Posted by & filed under Print.

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College recruiters combine print with persuasive stories to mesmerize prospective students. They use several print, not digital marketing materials.

So You Need a Print Vendor. What Do You Need to Consider?

Posted by & filed under Print.

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You’re at a point where your company needs to change print vendors or you’re a startup looking where to begin when it comes to printing your marketing materials. You want fast turn times, quality prints, but of course you also want to save money. So how do you find the best vendor for you? Below are a few points to consider when it comes time to make your choice.