As a marketer, a significant part of your job is knowing what you’re marketing, who would find value in what you’re marketing, and then going out and finding out how to put yourself in front of those people. You do the legwork of gathering the appropriate data, you double and triple check your sources, and you structure your funnel to allow for a smooth sales process. Your foundation is solid and you’re ready to get converting.
The question remains: how do you get your audience’s attention to begin with? You can’t make a conversion if they don’t know you exist.
This is where design... Read more
We know what you’re thinking: how do two seemingly opposite mediums of marketing come together in creating a seamless campaign? One is a rising platform with easy access that fits in the palm of your hand. The other requires walking out to the mailbox every day and using two hands to interact with. One can give you everything you need to know in an instant, while the other might take a few days to get to your house to deliver its message.
Certainly, the marketing landscape is hugely mobile with consumers spending more time now than ever browsing through their feeds via their smartphones; so... Read more
Print marketing, specifically direct mail, has seen somewhat of a resurgence in the last year or two. This can be attributed to overflooded email inboxes or an increase in marketing budgets with a recovering economy, or a combination of both.
With print marketing and direct mail making a comeback, some marketers may find it hard to shake the “print doesn’t work” mindset in a digitally saturated landscape. Print does work, but much like our other marketing efforts, it needs attention and should be looked at closely. You are investing your time and money into it after all. Unlike email advertising,... Read more
A new year begins and everyone's ready (hopefully) to get back into the flow of things as business picks up. Our lessons from last year rest in the back of our minds as we move forward into 2017 with a fresh start. For many of us, it's another chance to extend our reach and create more opportunities. If you're in the financial sector, this might be an especially important year to start working out your marketing strategies. How are you adapting to the 21st century landscape of social media and mobile consumption? Where are you putting your name in front of more people? We've noticed a few trends... Read more
The United States Postal Service has approved changes to postal rates that go into effect January 22nd, 2017. Depending on the service you use, rates are either going up or down.
Changes to Note:
Standard mail is being re-branded as "Marketing Mail." For those unfamiliar with standard mail, it's bulk mail that your printer/mailer presorts up front and enters at Bulk Mail Entry Units. To those that are, this is merely a new name for a service you're already familiar with. The name change is an attempt to better align the product name with... Read more
Sara Trout is one of our newest teamCPG members. She is working as an Account Manager dealing with the ordering and day-to-day operations for some of our larger clients. We asked her a few questions to get to know her a little better.
What's your background?
I have an extensive background in customer service. Every job I have ever held required me to uphold a high level of customer service, whether it was retail, working in a restaurant, or being a hairstylist.
What brought you to printCPG?
printCPG stood out to me in the fact that one... Read more
The holidays are right around the corner, which means it's time to start making your lists. We're not only talking about your wish list for Santa but also your mailing list. This is the time of year to send out holiday cards to friends, family, and coworkers to remind them how much you care about them. But maybe you want to do something different this year. Getting a pack of 100 blank cards with holiday designs on it might start to get old after a while. If that's the case, here are a few creative ideas for you to consider with your holiday greeting cards.
1. Arts & Crafts
Instead... Read more
Are you utilizing direct mail in your marketing mix?
Direct mail is a fantastic way to market your product or company to your target audience. It physically puts your business in the hands of consumers and helps strengthen the potential of a return. If you're not on board with the idea of using direct mail, here are a few stats for you to consider:
23% of mail recipients visited the sender's store location. (USPS)
60% of online shoppers love receiving catalogs. (USPS)
Direct mail recipients purchased 28% more items and spent 28% more than non-direct mail recipients. (USPS)
Over... Read more
John Andress is a member of our production team. He is the Bindery Supervisor and oversees a lot of what happens in our production facility and ensures that everything is running smoothly. It was his turn to be interviewed for our teamCPG spotlight.
Tell us a bit about yourself.
I am a simple kind of person who likes to spend time in the mountains.
How did you end up at printCPG?
I had heard about a stitcher opening at the company. I applied and now here I am!
What is your role here at printCPG?
I am the Bindery Supervisor. My role... Read more
Promotional products are a great way to raise awareness and get your name out there. It's quite possible that somewhere in your daily routine, you're either using or have been exposed to some form of promotional product. Even if you aren't using one, you might still own one. Consider your office space. According to ASI, 41% of U.S. consumers own some form of promotional office space accessory. That could be a pen, stress ball or a coffee mug. That's just your office space, too. There are plenty of other places you can be exposed to promotional products. This also means there are plenty of places... Read more